Fashion's master of sleek sophistication, Giorgio Armani, offers up his best advice for walking through life with style
On Style
Never try too hard with what you wear: the most stylish men are those who look as if they are making the least effort. Ultimately fashion is about personal expression, and I don't think anything can be called a fashion disaster if the wearer is being true to himself.
On the Jacket
The jacket is the basis of the male wardrobe. Always make sure that it is well made, fits properly and is lightly constructed so that it makes you feel comfortable and confident. Once a good jacket is in place, the rest of the outfit follows.
On Fabrics
Choose fabrics that are neutral in colour and not too ostentatiously patterned - that way they will have a longer lifespan (from a fashion perspective).
On the Basics
A cheap pair of shoes is a false economy. Never skimp on staples: they are the basis of your wardrobe.
On Colour
Black and dark navy are the most slimming colours. You can afford to be more adventurous with form and texture if you stick to a simple colour palette.
On Body Shape
If you play sports intensively you will develop muscles in unusual places. Then you may have to consider bespoke tailoring.
On a Classic
Hollywood black tie is the ubiquitous uniform for any evening occasion: black suit, white shirt and black tie. It's a cliché but it's true - every man looks good in black tie.
On Accessories
Today, it's increasingly the accessories that make the man, so invest in good shoes, belts, bags, ties and the like, and you'll be able to reinvent your outfits over and over again. Be aware of what colours you wear and buy your leather accessories accordingly, but always remember that you can wear either black or brown leather with grey clothing. Your watch is one of the most important things you will purchase; it says a lot about you as a man.
On Scent
A well-chosen fragrance can become a distinguishing characteristic. It is the first thing that people sense when you enter a room and the last thing as you leave.
On Staying Power
Elegance is the key, I believe, to achieving a timeless look - something that does not date, and does not date you. I attribute my success to remaining true to this philosophy. To me, style is more important than transient trends.
By Tim Blanks
